Toyota Commits to Exclusively Selling EVs in Europe by 2035 (PDF)
In a significant leap forward for the automotive industry, Toyota, known for its cautious approach to electrification, has announced its bold commitment to exclusively sell electric vehicles (EVs) in Europe starting in 2035. This decisive move aligns with the European Union’s recent legislation, compelling automakers to solely offer EVs from that point onward. Toyota’s Chief Operating Officer in Europe, Matt Harrison, revealed the company’s plans, addressing concerns about the brand’s electric vehicle progress. Alongside this commitment, Toyota unveiled a groundbreaking battery development program, setting the stage for a future where Toyota EVs dominate European roads.
Embracing Electric Mobility
Despite Toyota’s initial hesitance to fully embrace electrification, the company recognizes the need for transformative change in the automotive landscape. Toyota’s Chief Operating Officer, Matt Harrison, affirmed their readiness to transition to a 100% EV lineup by 2035 in compliance with the European Union’s legislation. This commitment demonstrates Toyota’s determination to adapt to the evolving needs and expectations of consumers and contributes to a sustainable future.
Shaping the Road Ahead
Toyota’s shift toward electrification is not only a response to regulatory demands but also a result of their comprehensive battery development program. To quell concerns about their electric vehicle progress, Toyota recently unveiled its groundbreaking plans. In 2026, the company will debut its first next-generation EV under the Lexus brand, boasting a remarkable range of over 600 miles on a single charge. This development showcases Toyota’s commitment to advancing battery technology and pushing the boundaries of electric mobility.
Revolutionary Battery Technology
Toyota’s battery development program promises a series of breakthroughs that will revolutionize the EV industry. By 2027, the company aims to introduce its first solid-state battery, capable of achieving an impressive range of approximately 745 miles. Equally remarkable is its quick-charging capability, enabling a charge from 10% to 80% in just 10 minutes. With these technological advancements, Toyota aims to address concerns about range anxiety and charging infrastructure, making EV ownership more convenient and accessible to a wider audience.
A Positive Outlook
Toyota’s commitment to selling EVs in Europe has been met with relief and enthusiasm from industry analysts and environmentalists alike. Concerns about Toyota’s perceived “foot-dragging” on electrification are gradually being assuaged by the company’s forward-thinking approach and ambitious plans. By projecting European EV sales to reach 15% by 2025 and an impressive 55% by 2030, Toyota is demonstrating its determination to lead the charge toward sustainable transportation.
The company’s announcement to exclusively sell EVs in Europe by 2035 signals a transformative shift in the company’s approach to electrification. This commitment aligns with the European Union’s push for a greener future and underscores Toyota’s dedication to sustainable mobility solutions. Coupled with their revolutionary battery development program, Toyota’s ambitious plans showcase their determination to shape the future of electric vehicles. As the automotive industry evolves, Toyota is poised to take a leading role, ushering in an era of cleaner, more efficient transportation across Europe.
